So I spent this past week catching up on some thinking and really getting a good grip on where I wanted my box to be and what I wanted to become. After some digging into my subconscious, I returned to the question "Why lace?"...simple yet there was something aparent that I was missing and it was frankly driving my crazy. While on yet another visit to the fabric store, the gentlemen who owns the shop asked me if I sew and that's why I have such an eye for fabric. Well of course that was it, not only did I sew but both of my grandmothers and most importantly my great grandmother made lace.
Now, without going into my whole family history since it's completely unnecessary, I'll cut right to the chase. My great grandmothers lace is treated like the Holy Grail...in fact if my mother or grandmother found the holy grail I don't think they'd give it up for that lace. There is not too many pieces left, but what they have they covet and if i could show you, you'd see why. The attention to detail is unimaginable. How one woman could have the paitence and talent to create something like that I might never understand. But there is one thing i know, it's that attention to detail that I want for my lipstick.
It's that detail I would want a customer to feel while walking from the store. Not just that they had bought a great lipstick but that they'd walked away with something just for them. After all the goal is "Glamour for All"! And what better way to inforce you're own inner beauty then the package that it comes home in.
My first idea had been to spray paint on plastic...yes the design was transferred and it was beautiful but still not the box I wanted to give away my lipstick in
My second idea was to glue the lace drectly to the plastic box which turned out to be even more gorgeous but for some reason still wasn't sitting well with me. So I began thinking but why a box, when boxes are used for so many other things, I have to make it more personal
So then came my first satchel (for lack of a better word) I'd kept the top and bottom still hard with disguised plastic but the design just didn't flow like I wanted it too and the closure was definitely an issue.
So I reverted back to my old ways, merging the two by making a wooden box with the spray paint lace overlay. Painting the inside crimson (like my lips from the advertisement) and having matching lace spill out into a draw string. I loved this box but somehow the two elements seemed to be competeing with one another.
And so my final model was born. One beautiful drawstring pouch that allowed for my product to peak out from underneath. The lace (dyed my gunmetal blue with acrylic ink) didn't compete with the case, instead It simply allowed the product to stannd for itself. The lace only a small reminder of the beauy in "Glamour for All"
The label came from a makeup deisgn I'd seen in my research of MAC cosmetics. I liked the edgier feel of the label and felt it to be in true character of what MAC would have done. But that's not all...
On the back, I simply could stop myself from adding this quote by Ralph Waldo Emerson "Though we travel the world to find beauty, we must carry it with us or we find it not"....If this didn't singlehandly describe "Glamour for All" Then I don't know what would. This is the exact thought I want every woman who enters my store to leave with because glamour should extend far beyond the bounds of a makeup studio. I see the glamour in what some women would describe as their "ordinary" features. My hope is only that they leave knowing that makeup only enhances the beauty they already have and I'd like for their little lace case to be a constant reminder of their inner glamour girl